February 5, 2024

How Strategic Recruitment Fuels SME Success

Growing pains aren't just for your startup's infrastructure. When your SME takes off, finding the right talent to keep momentum in your business can feel like an uphill battle. From attracting top performers who might not be actively looking, to juggling too many roles at the same time and losing focus on the best talent, the challenges of recruitment can quickly become a roadblock to your success.

The easiest way to deal with all of the headaches of recruitment, is to outsource to a business like us, where we apply all of the strategies below to enhance the hiring process for our clients and improve our candidates experience. However we're happy to share these techniques in case it may give some pointers to SMEs looking to go it alone on their talent search! So by just considering some of these tactics we believe you can build a more strategic approach to talent acquisition. Ditch reactive hiring rushes and embrace a well-defined plan, maximise the potential of your growing team and propel your business to new heights.

Engaging Passive Candidates

Frustrated by resumes from the same old pool? Top talent, often leads to the difference between a good team and a great team, unfortunately for you they might not all be actively looking for new roles. So these people are out there, but attracting their attention requires a shift in strategy. So what can you do to improve your chances of attracting the right attention? It's all about showing off your unique employer brand, some proactive outreach, and leveraging the power of your existing team.

In order to find the talent you're searching for, it makes sense to immerse yourself in their professional life, this could mean sharing relevant content that they may be looking for and getting involved in events alongside them. You can also use your own businesses stories that they may be interested in to attract attention. After working on this not only will they have potentially seen your brand multiple times, and the good work that you do, they will then likely be open to a conversation about roles that could advance their career!

You can also tap into the magic of employee referrals – who better understands your ideal candidate than your current team? and it's very likely that they will know likeminded people who do similar work to theirselves. This topic leads nicely onto our next one as they both compliment each other.

Creating a Brand Image that Stands Out to Candidates

In today's candidate-driven market, your employer brand is your silent salesperson. A strong brand showcases your company culture, values, and opportunities, making you look like an appealing proposition for a candidates next career move. It's the difference between blending in with a generic job posting and standing out as a place where people truly want to work.

So, how do you craft a brand that resonates? Think beyond the logo and tagline. Share authentic stories on social media – employee experiences, team achievements, and glimpses into your company culture. Let your employees be your brand ambassadors, showcasing their pride and satisfaction through testimonials. Remember, authenticity is key!

Creating a Positive Hiring Experience

Forget the days of radio silence and confusing timelines. In today's competitive talent market, a positive hiring experience can be the difference between landing your dream candidate and watching them slip away. If a candidate navigates a clear, efficient process, receiving prompt updates and feeling valued throughout. It seems obvious that they'll be more engaged, excited, and ultimately, more likely to choose you.

So, how do you achieve this? It starts with clear communication. Set expectations from the get-go, outlining interview stages, timelines, and who they can contact with questions. Keep them informed with timely updates, even if it's just to acknowledge receipt of their application. Remember, ghosting goes both ways! Finally, show them your appreciation. Thank them for their time, offer feedback (even if they're not selected), and leave a lasting positive impression. Try and remember throughout that it's not uncommon for people to leave bad feedback for a business just based off of their hiring experience, as they believe it can say a lot about a businesses ethos.

Lose the Bias From Your Hiring Process

In today's diverse and interconnected world, building a team that reflects that richness is not just good ethics, it's good business. Diverse teams offer different perspectives and insights for your business, if you want to read more about our views on this you can read our full article here - Why a Diverse Workforce is Best for Your Business. Unconscious bias, however, can lurk in even the most well-intentioned hiring practices, limiting your talent pool and hindering innovation. So, how do we create a truly level playing field?

It starts with awareness. Train hiring managers to recognise and mitigate unconscious bias, and prioritise skills and experience over irrelevant personal factors. Utilise standardised interview questions and scoring metrics to remove subjectivity. Remember, diverse perspectives fuel creativity and problem-solving, ultimately boosting your bottom line.

Juggling Hiring for Multiple Roles at the Same Time

Feeling like a juggling act with open positions piling up? Growing SMEs often face the challenge of hiring for multiple roles across various teams simultaneously. It not a good situation to be in, as quality will lose priority as you rush to fill all the required positions. Prioritise the wrong role and risk bottlenecks, spread yourself too thin and compromise quality. So how can you reduce the impact of having to many roles to hire for, and decrease the stress for yourself.

  • Prioritise ruthlessly. Analyse the immediate impact of each open role on your overall business goals. Focus on filling critical positions first, while potentially streamlining or deferring less urgent needs.
  • Streamline the process itself. Standardise application forms, implement online assessments, and leverage video conferencing for initial interviews. Technology is your friend!
  • Utilise applicant tracking systems to manage applications, schedule interviews, and track progress efficiently.
  • Don't forget the power of collaboration - delegate tasks across your team and empower employees to champion specific roles. This may have other benefits as we mentioned above with your current employees having a great insight into the sort of coworker the business needs.

Your Growing Pain Doesn't Have to Be a Hiring Headache

Remember, navigating recruitment challenges during your SME's growth journey doesn't have to be a solo expedition. Here are the key takeaways:

Embrace a strategic approach: Ditch the reactive hiring and create a plan that attracts the talent you need to scale successfully.

Target hidden talent: Look beyond traditional channels and engage passive candidates with a strong employer brand and targeted outreach.

Prioritise a positive experience: Treat candidates with respect, keep them informed, and create a smooth, efficient process to leave a lasting impression.

Embrace diversity and inclusion: Build a team that reflects the richness of the world around you, unlocking innovation and boosting your bottom line.

Leverage technology: Streamline your processes and free up your time by utilising applicant tracking systems and online tools.

How Prism 7 Resourcing Can Help

If your business is at the point where you need to spend your time on other things, then don't go it alone, Partner with a trusted recruitment specialist like Prism 7 Resourcing. We have the expertise to guide you through every step, from crafting your employer brand to managing multi-role hiring efficiently.

Ready to transform your recruitment challenges into growth opportunities? Contact us today for a consultation and discover how Prism 7 Resourcing can help you build the dream team to propel your SME to the next level. Remember, your success is our passion, we are here to make a difference to your day!

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Prism 7 resourcing provide specialist recruitment and staffing services to a variety of sectors, operating in the UK and UAE. Finding exceptional talent for exceptional businesses.
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